ESPN announced that their World Cup 2010 coverage will be their “biggest marketing campaign ever”. This was said by ESPN’s executive vice president of content John Skipper.
As released by MediaPostNews, “All 64 games will be carried on ESPN from South Africa. While making the announcement of the coming marketing investment, Skipper mentioned the tagline ‘One Game Changes Everything’ that ESPN used to plug the 2006 event, hinting it may return.”
